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Adidas making another push in NBA
Adidas trails way behind Nike when it comes to basketball. Nike has more prominent NBA stars endorsing their product (e.g.- Lebron James, Kobe Bryant, Kevin Durant) than Adidas, which has translated...
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Shoe companies use blogs to launch new brands
The internet has changed the way that most companies release their new products. Back in the days Nike might buy a glossy advertisement in Sports Illustrated to initially introduce a new shoe. Then...
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Endorsement merry-go-round: Puma to Nike to Adidas
What happens when athletes switch their allegiance from one sports brand to another? They usually pick up a bigger paycheck. These days the goal of the big brands is to lock up their talent for the...
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Gatorade’s “Be Like Mike” a trend setter
Gatorade started airing their “Be Like Mike” commercials in 1991. The commercials starred global basketball icon, Michael Jordan, in a series of off-court clips with footage of his NBA games...
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Under Armour too aggressive in footwear?
Under Armour has been a favorite brand in the sports world for over a decade. The Under Armour story has been a case study in success; a tiny company that makes good competing against the giants in...
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Evaluating my 2009 Sports Marketing predictions
Time to take a look back and evaluate how I did on my 2009 predictions for the world of Sports Marketing. I posted my “bold predictions” on January 2, 2009 as a wide ranging look at some of the big...
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Adidas launches Star Wars themed collection
Nice opportunity for Adidas to tap into the hardcore Star Wars fan market. Passionate Star Wars fan are going to buy and wear the gear, which should generate some strong revenue and brand awareness...
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Nike won’t compromise brand for Women’s footwear
AdAge article about the strong growth that Skechers and Reebok are seeing from their marketing of toning shoes to women. Both Reebok and Skechers grew their market share of women’s shoes close to...
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TaylorMade-Adidas with “world’s longest job interview”
TaylorMade-Adidas have come up with a unique promotion to find their next Social Media Catalyst. The promotion is actually a job interview in which the two finalists for the position travel around the...
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FIFA sponsors express concern over troubles within organization
You can add sponsors to the growing list of people who have expressed concerned over the goings on at FIFA, soccer’s world governing body. SportBusiness reports that Adidas and Coca-Cola have both...
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